2025/26 Program Overview

Interactive Ontario’s ISB Access to Publishers/Investors Program is a four-month virtual program that provides Ontario video game/XR studios with valuable business introductions, sales and export opportunities, and the potential to expand sales into international markets and/or develop international business networks. The program’s primary goal is to provide each participant with personalized introductions to five or more carefully selected international publishers/investors. In addition, all participating studios will benefit from a thorough review of their pitch materials, along with constructive feedback to help refine and strengthen their presentations prior to meeting with publishers/investors.
  • When: November 2025 – March 2026, Kickoff Session is on November 20, 2025 at 10 – 11 am ET
  • Where: Virtual
  • Who: Independent Ontario video game companies (additional criteria below). Up to two leading members from each studio to participate in this program (ie. Founders, Managers, or Leads).
  • Price:  $500 CAD + HST (IO Members) or $899 CAD + HST (Non-members).

Program Offerings

  • 45-min kick-off presentation with all participating studios
  • Game, pitch material, and key information requesting and organizing from the participating studios
  • 1-2 hour pitch review providing written feedback, tips, and guidelines to improve
  • 1-hour one-on-one session to discuss feedback, potential partners, plus other topics
  • Identifying potential partners for participating studios with Representing Games
  • Representing Games to outreach to and communicate with potential partners
  • Communication with participating studios through email and Google Docs to inform them of potential partner
    responses
  • Setting up connections between participating studios and interested potential partners
  • Representing Games to provide guidelines and tips on the follow-up process

Selection Criteria

Applicants must fulfill the following criteria:

  • Participants must be developing an entertainment video game for PC/Console (No web3, no mobile). VR-only Games might be considered but will not be prioritized over PC/Console.

  • Participants must be from an Ontario studio.

  • Participants must have a $0 – $1.5M budget Ask from publishers/investors, and ideally below $1M.

  • Participants should have a playable build ready, even if it’s only an early prototype that showcases the core USP

  • Participants should have some form of a pitch deck ready as a starting point

  • Participants should not plan release before Q3 2026, but preferably 2027 or beyond, otherwise it’s not interesting anymore for publishers/investors by the time Representing Games reaches out in February.

  • Preference will be given to founder(s) that have shipped at least one game as an individual, or the studio has shipped at least one game.

  • Participants must hold a senior leadership position in their organization (ie. Founder, executive).

  • Leaders of this company must demonstrate their commitment to business growth and sustainability.

  • Candidates who are under-represented members of the community (ie. BIPOC,  2SLGBTQIA+, and women) will receive extra consideration and priority.

Expectations and Time Commitment

Program participants are expected to:

  • Pay the program fee of $500 CAD +HST (IO members) or $899 +HST (Non-members). Interactive Ontario annual Build Tier Membership can be purchased for $500 CAD +HST.
  • Attend a virtual program launch meeting on November 20, 2025 at 10 – 11 am ET, followed by a one-on-one session with Representing Games with up to three key representatives from your studio (e.g., Founders, executives).
  • Complete any assigned tasks throughout the program duration.
  • Respond promptly to all email communications with Representing Games.
  • Provide feedback to IO by completing a post-program survey.
  • All participants are required to adhere to IO’s Code of Conduct.

Who is leading this initiative?

This program will be led by Klaas van der Stroom of Representing Games, a division of MeetToMatch. Klaas is co-creator of- and business developer at Representing Games, the agency label of MeetToMatch. Representing Games started in 2020 as a side activity and was born out of studios, publishers, and governments reaching out to MeetToMatch requesting active support to help set them up with connections to other companies in the entertainment games industry to secure deals and partnerships. Klaas is responsible for building Representing Games into a separate business unit and supporting today’s clients mainly by providing pitch & build-related advice, establishing connections between developers and publishers & investors, and providing general consultancy & guidance along the way.
Representing Games

Deadline to apply: October 31, 2025 at 5:00 pm ET. Spots are limited to a maximum of 5 participating studios. Decisions on the final selected participants will be made by IO and notifications will be sent by November 7, 2025.

Thank you to Ontario Creates supporting this ISB program.

2024 Program Recap

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participating studios
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total introductions
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unique publishers, investors & business partners introduced
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highly satisfied with the program
Klaas was able to provide great clarity in the most direct approach for getting publishers attention and how to streamline our materials and make them more concise. He also helped highlight blind spots we had in our materials and game demos so we can improve those before going back to publishers.
2024 Program Participant
I think Klaas and his team are great. Very organized and responsive. I think for the right game with a team at the right stage itʼs a very valuable opportunity. This kicked up our pitch to a new level and Klaas ensured we were well poised for success.
2024 Program Participant

Klaas was a pleasure to communicate with throughout. Klaas’s suggestions on our deck (and the step-by-step guidelines he shared for deck creation) were very helpful. We received a comment at our last day of GDC that our pitch was the strongest the publisher had seen all market.

2024 Program Participant

Past Programs

With Support From

Ontario Creates
Meet To Match
Representing Games