Program Info
Schedule & Fees
Masterclass

Marketing for Video Games

Industry expert Astrid Rosemarin will teach you to improve your studio’s Marketing and PR strategies across four key areas of focus

  • Working with Media and Content Creators – July 12
  • Preparing for B2C Hybrid Events – July 14
  • How to get Visibility on Steam – July 19 – Instructed by Chris Zukowski from howtomarketagame.com.
  • Community Engagement – July 21

Tickets are available to purchase per class, or purchase the entire program at a discounted rate

Focused Skills

  • Make better decisions when investing in marketing strategies best suited for your game/ studio.

  • Leverage organic community growth.

  • Understand how different marketing strategies impact development schedules.
Astrid Rosemarin

Astrid Rosemarin

Communications Director at New World Interactive

Astrid is the Communications Director at New World Interactive, developers of Insurgency: Sandstorm and Day of Infamy, where we create exciting, tactical playgrounds. Previously she held community and media / influencer relations roles at Evolve PR.

More Info
Chris Zukowski

Chris Zukowski

Chris Zukowski is a game marketing consultant and strategist. He has helped Games as a Service companies, Indie Publishers, and small to single-person teams understand their audience and communicate with them in a more personal way.

More Info

Program Fees

IO Members

Per Class:

$60+HST

All Classes:

$200+HST

*and members of provincial associations part of CIAIC

Non-IO Members

Per Class:

$100+HST

All Classes:

$340+HST

Click here to learn about becoming an IO Member

Schedule

Session 1

Working with Media and Content Creators with Astrid Rosemarin

Tuesday July 12, 1:00 to 3:30PM EST

The “Who, What, Where, When, Why and How” of Working with Media and Content Creators in the Influencer Industry.

Session 2

Preparing for B2C Hybrid Events with Astrid Rosemarin

Thursday July 14, 1:00 to 3:30PM EST

What to expect and how to prepare for 2022/2023 game industry events.

Session 3

Optimizing Steam Marketing with Chris Zukowski

Tuesday July 19, 1:00 to 3:30PM EST

A step-by-step guide to tons of wishlists and visibility for a $0 budget, and much more.

Session 4

Community Engagement with Astrid Rosemarin

Thursday July 21, 1:00 to 3:30PM EST

The “hum” and “beats” of your community; Discord, Player Support, Social Media.

*DigiBC, Digital Alberta, Interactive Society of Nova Scotia, Interactive Ontario (IO), La Guilde du jeu vidéo du Québec, New Media Manitoba, SaskInteractive, Videogames PEI

2022 Presenting

Partners

Ontario Creates - Ontario Créatif