Game Business Success

Community Validation and Competitive Analysis

In this Masterclass, you’ll work with global Game business expert Jason Della Rocca to improve your chances of commercial success as an independent studio. Across 10 hours of programming, you will learn to test the potential of your game ideas in the market and learn how to engineer Game business success validated by your intended community.

Focused Skills

  • Understand how to benchmark the commercial potential of your games.
  • Build confidence in resource allocation, budget, and scoping decisions.
  • Leverage community and validate your game throughout production.
  • Understand and articulate your market position.
  • Prepare the Competitive Analysis section of a CMF funding application.
Jason Della Rocca

Jason Della Rocca

Co-Founder at Execution Labs

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development.

Program Fees

(Payable upon acceptance into the program)

IO Members:


*and members of provincial associations part of CIAIC



Click here to learn about becoming an IO Member


Session 1: Tuesday June 21, 1:00 – 3:30 PM

Session 2: Thursday June 23, 1:00 – 3:30 PM

Session 3: Tuesday June 28, 1:00 – 3:30 PM

Session 4: Thursday June 30, 1:00 – 3:30 PM

Please note, you will not be charged until you are accepted into the program.

*DigiBC, Digital Alberta, Interactive Society of Nova Scotia, Interactive Ontario (IO), La Guilde du jeu vidéo du Québec, New Media Manitoba, SaskInteractive, Videogames PEI

2022 Presenting


Ontario Creates - Ontario Créatif