Jenny Windom

Jenny Windom

Communications Director – Ivy Road

Jenny Windom is a community developer, senior influencer manager and strategist, producer, host, and content creator. Her focus is on creating sustainable and thoughtful communities and marketing outreach by merging her experience as a former classroom teacher with her knowledge of the game industry. Her work includes critically acclaimed titles including Sifu, Scorn, Tchia, Garden Story, Pacific Drive, Wanderstop and more. You can find her work at jennywindom.com.

Expertise

Jenny’s areas of expertise include reviewing and providing recommendations on community strategy, influencer outreach and collaborations, the creation (and maintenance of) go-to-market plans, how to put your best foot forward in submitting to showcases, and content creation (e.g. social media posts, organizing livestreams, etc). Jenny is also able to provide feedback on pitch decks to both publishers and funds. In working with teams, her goal is to be able to provide actionable feedback and (when possible) concrete examples that can fit teams at all sizes and stages of their game development process.

Eligibility Criteria

  • 1

    Teams who are new to marketing, community, and influencer relations and wanting to identify best practices.

  • 2

    Studios with their own pipelines and processes and would like an outside eye, ear and perspective on strategy.

  • 3

    Primarily teams working on PC and console titles.

Required Session Materials

  • A list of current platforms you utilize (or plan to utilize) to interact with your community (social channels, forums newsletters blog posts, etc.

  • Your goal(s) around your community development.

  • Identifying your current successes and strengths, as well as areas needing improvement.

  • For studios requesting assistance with influencer outreach and relations, consider preparing: three comparable titles, information on when you plan to have public demos/builds available.

  • For studios requesting assistance with pitch deck reviews, consider preparing: a draft of your current pitch deck and build of your game.

Pricing

FREE

for IO/Hand Eye Society Members 

$225

Expert’s IO Exclusive Discounted Hourly Rate (non-members)

2

Minimum # of hours

Register for a session with Jenny

Secure your spot today.

Each expert has limited capacity, so studios will be accepted into the program on a first-come, first-served basis.