Interactive Ontario Comments and Short-Term Recommendations to the CMF – Fiscal 2025-2026

These comments and recommendations aim to provide the Canada Media Fund (CMF) with actionable strategies for implementation in the 2025-2026 fiscal year.

Separately, Interactive Ontario is collaborating with the Canadian Interactive Alliance (CIAIC) to advocate for doubling CMF funding for Interactive Digital Media (IDM), in order to unlock the full economic and techno-creative potential of Canada’s IDM sector. Such an additional injection of funds would also help address the underinvestment in Canadian content for youth, leveraging IDM’s unique ability to engage this audience through interactive, immersive, and participatory experiences.

Broader advocacy efforts and recommendations for significant program changes that could be undertaken with an expanded budget for the IDM sector (eg. regional distribution, company vs project support), fall outside the scope of this document.