South Korea has long been an important market for Video Games,and has produced and exported titles such as “PlayerUnknown’s Battlegrounds (PUBG) and “Lineage 2M”. As the fourth largest market for Video Games in the world, South Korea offers a lucrative potential partner for Ontario studios looking to expand into Asia.

Jennifer Kay, First Secretary and Trade Commissioner for the Video Games industry at the Canadian Embassy in Seoul, joins us to present key facts on this unique market. She will provide an overview of the local national industry, describe current trends and big players and provide tips on navigating the local business culture successfully.