Resources
The Interactive Ontario Discoverability Report
Support for this research report was provided by Ontario Creates, the Canadian Media Producers Association (CMPA), RBC, and Ubisoft. The report was written by Laura Mingail, founder of Archetypes & Effects. Released January 2020.
This report highlights a range of tactics being used to ensure successful discoverability, as well as the challenges that Ontario IDM companies face and recommendations for how some challenges may be solved.
Interactive Digital Media (IDM) companies in Ontario create interactive experiences for many different platforms such as mobile, web, PC, game consoles and VR. However, many Ontario IDM companies are up against consistent challenges related to discoverability, which are vital to overcome in order for more of the interactive experiences to be discovered by the right consumers, and successfully monetized. Impactful discoverability is far more than marketing and public relations – it is also harnessing the right insights to engage the right audiences, developing strategic relationships with platforms and more.
Read the Interactive Ontario Discoverability Report and learn about how Ontario’s IDM companies can boost discoverability.
Measuring Success: The Impact of the Interactive Digital Media Sector in Ontario (2nd edition – 2019)
This is the 2nd edition of Interactive Ontario’s Measuring Success report. Commissioned by IO and prepared by Nordicity, it provides an updated picture of the economic impact of interactive digital media in Ontario and details the growth since the previous report. Released May 2019.
A Diversity & Inclusion Toolkit for the Interactive Digital Media Industry
The toolkit provides interactive digital media (IDM) companies with pragmatic and actionable advice for enhancing their talent management strategies with the goal of improving team diversity while fostering an inclusive culture. The strategies in the toolkit are tailored to the unique needs of the IDM sector to help leaders attract and retain top talent from diverse backgrounds. Through implementation of these strategies, IDM companies will increase employment opportunities in the sector for talent currently underrepresented due to gender, ethnicity, sexual orientation, class, religion, age, ability and other identities.
Released October 2017 with the support of our partners the Ontario Media Development Corporation, the Canada Media Fund, Ubisoft and the Humber College School of Media Studies and Information Technology.
A Diversity & Inclusion Toolkit for the Interactive Digital Media Industry (PDF version)
Une boîte à outils sur la diversité et l’inclusion pour l’industrie canadienne des médias numériques interactifs (PDF version)
Measuring Success: The Impact of the Interactive Digital Media Sector in Ontario
This report, commissioned by IO and prepared by Nordicity, assesses the economic impact of interactive digital media in Ontario. As well, it provides detail about IDM companies in Ontario and the products they create. Released February 2017.
Measuring Success: The Impact of the Interactive Digital Media Sector in Ontario (PDF version)
Mesurer le Succès: L’impact des Médias Numériques Interactifs en Ontario (PDF version)
IDM Co-production
A report by Interactive Ontario designed to guide companies in taking advantage of the opportunities available in international digital media co-production. This second phase of our co-production research offers practical tips and information on funding sources, with a focus on China, India, South Korea, Argentina, Brazil and Colombia. Released July 2015.
International Digital Media Co-production – A Guide for Canadian Companies II (web version)
International Digital Media Co-production – A Guide for Canadian Companies II (PDF version)
Coproduction internationale en médias numériques – Guide pour les entreprises canadiennes II
IDM Co-production
A report by Interactive Ontario designed to guide companies in taking advantage of the opportunities available in international digital media co-production. The report offers practical tips and information on funding sources, with a focus on the UK, France, Germany, Australia and New Zealand. Released September 2014.
International Digital Media Co-production – A Guide for Canadian Companies (PDF version)
Coproduction internationale en médias numériques – Guide pour les entreprises canadiennes
Ontario Creates – Formerly Ontario Media Development Corporation
An agency of the Government of Ontario, Ontario Media Development Corporation supports the province’s creative economy by providing innovative programs, services and funding for the film & television; book & magazine publishing; interactive digital media & music industries.
Click here to go to the Ontario Creates website.
CMF
The Canada Media Fund (CMF) fosters, promotes, develops and finances the production of Canadian content and relevant applications for all audiovisual media platforms.
Click here to go to the CMF website.
Bell Fund
The Bell Fund encourages and funds the creation and development of excellent Canadian digital/TV multi-platform projects.
Click here to go to the Bell Fund website.
OCE: Ontario Centres of Excellence
Ontario Centres of Excellence (OCE) drives the development of Ontario’s economy by helping create new jobs, products, services, technologies and businesses.
Click here to go to the OCE website.
ICTC: Information and Communications Technology Council
The Information and Communications Technology Council (ICTC) is a not-for-profit national centre of expertise for the digital economy. Through trusted research, innovative talent solutions, and practical policy advise, ICTC fosters economic development and consumer engagement in a global market.
Click here to go to the ICTC website.
NRC-IRAP: The National Research Council – Industrial Research Assistance Program
The National Research Council-Industrial Research Assistance Program (NRC-IRAP) is Canada’s premier innovation assistance program for small and medium-sized enterprises (SMEs). It is a vital component of the NRC, a cornerstone in Canada’s innovation system, regarded world-wide as one of the best programs of its kind.
Click here to go to the IRAP website.
OIDMTC: Ontario Interactive Digital Media Tax Credit
The Ontario Interactive Digital Media Tax Credit (OIDMTC) is a refundable tax credit based on eligible Ontario labour expenditures and eligible marketing and distribution expenses claimed by a qualifying corporation with respect to interactive digital media products.
Click here to go to the OIDMTC website.
SR&ED: Scientific Research and Experimental Development Tax Incentive Program
Click here to go to the SR&ED website.
Be Discovered! – A Practical Guide to Making Your Content Discoverable
The Board of Directors of the Independent Production Fund hopes to help demystify “discoverability” in the context of linear content production. Ideally, by applying the suggestions in this Guide, you will be ensuring that your content becomes recommendations of choice by search engines. Your potential audiences will find you even if they don’t know that you exist.
Ontario Digital Media Industry Video + Information
A video and information page showcasing Ontario’s digital media industry, created by the Ministry of Economic Development, Employment and Infrastructure.
Click here to view the video and get more information.
2015 Essential Facts About the Canadian Video Game Industry
Click here to view the PDF report on the Entertainment Software Association of Canada website.
2012 Canadian Interactive Industry Profile (CIAIC)
Click here for the full report.
New Directions for the Financing of Interactive Digital Media in Canada
Click here for the full report.
OMDC Online Research Library
Click here access the OMDC Research Library.