The Interactive Ontario Discoverability Report
Support for this research report was provided by Ontario Creates, the Canadian Media Producers Association (CMPA), RBC, and Ubisoft. The report was written by Laura Mingail, founder of Archetypes & Effects. Released January 2020.
This report highlights a range of tactics being used to ensure successful discoverability, as well as the challenges that Ontario IDM companies face and recommendations for how some challenges may be solved.
Interactive Digital Media (IDM) companies in Ontario create interactive experiences for many different platforms such as mobile, web, PC, game consoles and VR. However, many Ontario IDM companies are up against consistent challenges related to discoverability, which are vital to overcome in order for more of the interactive experiences to be discovered by the right consumers, and successfully monetized. Impactful discoverability is far more than marketing and public relations – it is also harnessing the right insights to engage the right audiences, developing strategic relationships with platforms and more.