A 15 year veteran of the video game industry, Krysta has held a variety of roles at Nintendo of America. Most recently, she was the Sr. Manager of Creator Relations and Original Content where she developed a robust paid and earned creator marketing program from the ground up. She also launched a variety of original content initiatives including an Instagram channel dedicated to reaching women – growing the channel to over 120K followers in less than six months. Throughout her career at Nintendo she’s also led several high profile communications campaigns including the launch of Nintendo Switch, driving significant media coverage and social conversation for the product. Krysta was also the global marketing lead for Super Smash Bros. Ultimate, overseeing all marketing efforts for the game.

A 20 year veteran of the video game industry, Kit has experience working with publishers and developers of all shapes and sizes. Most recently Kit was the Director of Social Marketing, Influencer Relations and Original Content at Nintendo of America, and has also worked at Bandai Namco Entertainment, Konami Digital Entertainment and TriplePoint Communications. Kit oversaw all marketing efforts for The Legend of Zelda: Breath of the Wild and was the North American lead in establishing Nintendo Direct while also providing guidance to indie partners looking to launch their game on Nintendo platforms.

Together, Kit & Krysta created the Nintendo Minute video series which they hosted for over eight years. They currently release an independent weekly podcast and video series and manage a social media footprint with a reach of over 270k.

We are a two person team of video game marketing veterans with over 35 years of combined experience. Most recently we worked at Nintendo of America for over a decade each and held leadership positions in marketing communications. With relevant experience in social marketing, content creation, creator strategy and public relations, we have the right insights and recommendations to take your game to new heights!