Project Description










iLunch: Metadata for Discoverability
February 25, 2019
Ontario Investment and Trade Centre (250 Yonge St, 35th floor – space is fully accessible)
$35 ($25 for members of Interactive Ontario)
Register below or on Eventbrite

iLunch is Interactive Ontario‘s monthly lunch-and-learn series that provides skills development and networking to interactive digital media producers and those in other sectors wishing to learn more or collaborate with IDM creators. Each session includes lunch, a panel discussion or presentation, Q&A and networking time.

Can’t make it in-person?

As this is an interactive session seating is limited to 40 people. However, you can register for a Livestream ticket to follow along online. Register for the Livestream ticket option and a livestream reminder will be emailed out to you before the day.

iLunch – Metadata and Discoverability – Session Details

Metadata and discoverability: Help algorithms make sense of your web site
A presentation for digital content creators

Search engines are getting smarter. They are evolving beyond the list of blue links to a quick answer box with connections to related content and entities. Metadata help search engines understand content and context to generate the most accurate results possible. This why your content and site should be built with both people and machines in mind.

In this hands-on presentation (bring your laptop), we will see:

  • How search engines use metadata and Wikipedia to understand the content of a page;
  • How to do simple metadata discoverability tests;
  • How to effectively use metadata in a discoverability plan and inyour next wesite upgrade.

Speaker Bio:

Josée Plamondon, MIS, MBA

Trained as a librarian to be a data and information retrieval systems specialist, Josée was confronted with organizational and technological issues related to the dissemination of information in diverse areas including cultural industries. She has contributed to projects aiming at interoperability and data sharing, content indexing for machine processing and knowledge sharing. Now a consultant, she offers content creators and producers who are facing digital challenges to understand the dynamics of information and learn how to exploit the data that describes their content. Since 2016, she co-organizes an annual semantic web meeting in Quebec in the form of a conference. Josée recently worked with the Quartier des spectacles Partnership, Canadian Heritage Information Network and SODEC. She sits on the Quebec government’s digital council.

*Please note, due to the interactive nature of this presentation, we will be limiting attendance to 40 people.


  • 12:00pm – 12:30pm – Networking Lunch
  • 12:30pm – 2:00pm – Interactive Presentation

Presenting Partners



Bell Fund Logo

Global Affairs Canada