About IO

Interactive Ontario is a not-for-profit industry trade association committed to the growth of the Ontario interactive digital media (IDM) industry.

Interactive Ontario fosters growth in the IDM industry in Ontario through government advocacy, events, trade missions, connections to business development opportunities and meaningful partnerships with complementary organizations. IO hosts over 30 events each year, providing knowledge sharing and networking in this quickly evolving industry.

IO represents approximately 330 IDM companies, with a diverse group of members ranging from SMEs (small & medium enterprises) to large international corporations. They produce innovative experiences in a variety of subsectors including video games, eLearning, multiplatform storytelling, mobile apps, augmented and virtual reality, web series and more.

IO was founded in 2001 as the New Media Business Alliance and was renamed in 2007.

Digital Media in Ontario

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Board of Directors

  • Lisa Coulman – CPA
  • David Dembroski – Stohn Hay Cafazzo Dembroski Richmond LLP
  • Jeffrey Elliott – CEO, TableRock Media
  • Colin Ferguson – Managing Director, SHG Studios
  • Simon Foster – Co-Founder, Chatter Research
  • Vikas Gupta – CEO, AVARA Media
  • Jason Kee – Public Policy and Government Relations Consultant, Google Canada
  • Tanya Lahiri – Director, Media & Entertainment, RBC
  • Lucie Lalumière – Founder, Lalumière Media
  • Jason Loftus – CEO, Lofty Sky Entertainment
  • Lydia Sani – Partner, Redwood eLearning Systems
  • Andra Sheffer – Executive Director and CEO, COGECO Program Development FUND and Independent Production Fund
  • Sean Skelton – MTS Software Development Engineer, AMD
  • Mary Sorrenti – VP, Game Pill & VRGEN
  • Heather Steele – Director of Communications, Ubisoft Toronto
  • Emma Westecott – OCADU




Jeffrey Elliott


Lucie Lalumière


Lisa Coulman

Lisa Coulman


Christa Dickenson

President & CEO

David Dembroski



President & CEO
Christa Dickenson is President & CEO of Interactive Ontario. As a marketing executive, Ms. Dickenson brings to Interactive Ontario two decades of experience leveraging partnerships and optimizing sponsorship opportunities. Having had a successful career spanning broadcast television, technology & telecommunications, Ms. Dickenson worked at Rogers, CTV and CPAC prior to joining Interactive Ontario. Ms. Dickenson possesses an unparalleled talent for innovation coupled with a strong business acumen. With her brand advocacy expertise honed over many years, she is a highly effective policy advocate.

In addition to a professional background spanning both the creative and business sides of the broadcast, technology and telecommunications industries, Ms. Dickenson has volunteered extensively with a variety of local and international non-profit organizations.

Program Director
Carly Beath comes to her role at IO from a background in marketing/communications and program management in the entertainment, politics and non-profit worlds.

Prior to joining Interactive Ontario, she worked with organizations and companies that include the National Campus and Community Radio Association, MapleMusic Recordings, and the LOFT Youth Centre for Social Enterprise and Innovation. She is well-versed in the cultural sector from both business and creative standpoints; she is a musician whose projects include live performance, independent releases, audio engineering, music supervision and more.

Communications and Events Coordinator
Joy has a background in Communications and extensive experience in the digital media industry having graduated from Conestoga College with a diploma in Public Relations, and the University of Waterloo where she did a joint major in Speech Communications and Drama Studies. Joy has always had a passion for film, gaming, digital narratives, and digital media, and her focus in school was how to incorporate digital technologies into theatrical performances. She recently finished a contract with Research Entrepreneurs Accelerating Prosperity (REAP), a digital media lab affiliated with the University of Waterloo, where she coordinated programming and events, and managed student work teams in the development in cutting edge applications.

In her spare time, Joy enjoys studying game design, neuroscience, and cognitive psychology, which she hopes to apply to a project she is working on in virtual reality.


Interactive Ontario’s mandate is to:

Read our by-laws here