MyThum Interactive Inc. is a North American leader in interactive mobile media solutions, enabling a new channel of communication between media, entertainment and marketing companies, and their target audience.

MyThum powers mobile strategies using a comprehensive toolkit that includes text messaging, interactive television, rich content, interactive voice response, mobile coupons / ticketing and mobile internet (WAP). 

MyThum’s partners include leading brands such as Molson, Best Buy, Nike, Warner Music, Nokia, Universal Music and Shoppers Drug Mart, as well as media companies such as CTV, CanWest Global Communications, Rogers Media, Sympatico MSN and The Score.

MyThum offers partners a turnkey and relevant mobile solution

Interactive Media


- TELUS Canadian Idol

• MyThum selected by TELUS to manage SMS voting for the past three seasons of Canadian Idol
• Broadcast across Canada on CTV, requiring rolling voting periods across time zones
• TELUS subscribers helped select which competitors advanced each week
• Text VOTE to the short code advertised for each contestant
• High burst of messaging volume handled without incident
• Real-time reporting required custom integration with multiple partners

Integrated Marketing Campaign


- Nike Soccer Joga Bonito

• Promotion to kick off Nike Canada’s 2006 world soccer campaign
• Shoppers in 6 of Canada's busiest malls use mobile phones as remotes to pick which TV commercials they'd like to view
• By texting to short code JOGA1 (56421) consumers trigger their choice of five TV spots to play on overhead projection screens
• Custom SMS receiver device controls output of digital signage player
• Program tracks popularity of videos and encourages consumers to visit dedicated website
• Bronze Medal Winner: 2006 Media Innovation Awards in the Youth Category 

On Premise Instant Win & Sweepstakes

- Toyota Yaris Campus Tour

• September and October 2008
• Yaris ambassadors will be visiting universities across the country to showcase the new ’09 Yaris and give it away to a lucky student
• They will encourage students to text in YARIS to 565656 for their chance to win the ’09 Yaris
• Everyone who enters the contest is not only entered to win the Yaris grand prize, but some entrants also received an immediate response message with a pin for a free online Bell video download
• In addition, Yaris sponsored a concert series where users would text in for their chance to win a Godin Triumph guitar from the lead singer that night and also get entered to win the ’09 Yaris 

Interactive Television Solution

- Predictive Gaming - The Score Predictor

• Each night The Score features 3 games from around various leagues
• Fans submit their picks via SMS and accumulate ballots throughout the week
• After each night’s games, the fans receive their point total, and current standings for that week
• Fans can subscribe to receive the daily games sent to their phone, or interact with The Score to view the featured games for that day
• Weekly leaderboards are tracked and shown in real-time on The Score, with user created nicknames for their teams
• Once a user submits their pick, it is displayed on TV on The Score to encourage rivalries

WAP Mobile Store


- Universal Music Canada

• Universal Music Canada’s direct to consumer mobile storefront connects fans directly with their favorite music
• Fans can text MUSIC to 32123 for the full storefront or artist / genre specific keywords to go directly to desired content
• WAP storefront showcases artist pages, featured content, genre pages and full search for ringtones
• Television spot run during the red carpet pre-show for the MuchMusic Video Awards increased traffic on 32123 short code by over 400%
• MyThum uses best practices for WAP, striking a balance between sleekness and quality of interface, simplicity, handset capabilities and consumer data charges

Since 2002, MyThum's innovative solutions, market expertise and industry leadership have helped launched thousands of mobile initiatives, many of them the first of their kind in North America

• First cross-carrier premium SMS initiative (May 2003)
• First integrated television solution (live text-to-screen) (March 2004)
• First mCommerce initiative in Canada (July 2004)
• First fully-automated interactive video jukebox for broadcast (June 2005)
• First live event ticketed using scannable bar codes to the mobile device (October 2006)
• First multi-carrier MMS to television service in North America (May 2008)