Lifecapture Interactive is an interactive agency that helps marketers use digital channels to build loyal one-to-one relationships with their customers and drive results.

“We are Thinkers, Builders and Marketers.”

Thinkers.
Each project is developed from a creative marketer’s perspective; ensuring that business and communications objectives are identified and met.

Our drive is conceiving strategy-focused web properties and internet marketing programs that achieve objectives.

Builders.
We build social media applications, captivating interactive entertainment, and customer focused websites that express your message and engage your audience.
 
LCI concentrates on only the newest user adopted technologies and protocols, and can adapt to almost any client IT environment. 

Marketers.
Lifecapture is at the forefront of online marketing and only works with the best marketers to achieve your goals.  We adapt online channels and sub channels to suit each client, depending on industry and sector.

Some client industry sectors include: Retail, film, television and entertainment, telecommunications, pharmaceutical, financial, CPG, government, ad agencies and more.

For detailed case studies, please visit www.lifecaptureinc.com or feel free to request more information at matthew@lifecaptureinc.com. 

PC Healthy Eating Challenge

LCI worked with Presidents Choice to develop the Healthy Eating Challenge. The challenge was a 30 day promotion where people had to follow specific meal plans and achieve their healthy eating goal. The promotion was developed by PC and was perfectly connected to the core demographic. It was LCI’s job to take PC to another level online through user experience design and use of innovative flash programming to translate the initiative online for the audience.

Over 12,000 people downloaded the meal plans & took part in the challenge; the meal plans won permanent placement on PC.ca

Postcards From Crystal

Postcards from Crystal documents the life of First Nations Canadian singer, Crystal Shawanda, as she navigates through the record business in Nashville. Crystal is only the third Canadian Female country artist ever to be signed to a major US record deal; Shania Twain is among the others.

The interactive experience was integrated directly into the television program. LCI lifted a main frame from each TV show episode and turned them into deep explorative environments where the user could learn more about Crystal, sign up for Mobile updates and be driven back to the show.

Alliance Films and Odeon Films

Alliance Films were ready to add to their marketing arsenal. When working with some of the largest films in Canada, it’s important to be leading edge and engaging within a short timeframe when communicating to such a massive audience with so many small targets within.

LCI has developed significant online marketing programs for many movies that work to drive mass awareness of the films and drive the right audience to Alliance Films main website to learn more. The plan spans many channels online and continues to evolve with each new project.

Who Do You Think You Are?

Who Do You Think You Are? is the extension of a 13 episode series on the genealogy of 13 famous Canadians. The show airs on the CBC. By taking the TV stories further online, the website leads users through those lives and into the tools to help them discover their own family lineage. The site not only offers the valuable information, it also carries one of the most advanced family tree applications developed to date.

Everything has been completely rethought and delivered while maintaining traditional understanding.

Crashaddicts.com

This was a very original concept for Lifecapture. LCI architected, designed and developed the entire site from the ground up; including all video production, 3D animation, copy writing, Flash design, voiceover, original music, etc.

The website supported the TV show into a second season and has developed a loyal group of followers who interact in the Crash Addicts community regularly.

Crash Addicts was featured in many publications and has won 7 website awards. It was a great success for all involved.

Spot The Sponge Pockets ™

LCI worked closely with all Kruger media partners to develop and execute a multi-channel promotion for SpongeTowels®. With an amazing prize pool and both French and English executions, The Spot the Sponge Pockets™ Challenge brought together online and offline channels to create one cohesive strategy to get maximum penetration for the longest duration.

This was an addictive game designed to entice users to spend time with the Brand; and through game mechanics, drive the users to the associated advertising to earn more chances to win prizes.

Roots School Of Leather

Roots needed to renew focus on their popular leather products; LCI recognized this and proposed The Roots School of Leather. This dynamic interactive entertainment property was combined with many off-line promotions to drive thousands of shoppers weekly. The idea was to use the Internet to connect direct to the demographic through video and voice, instead of text and clicks.

The School was supported by online banner advertising and in-store promotions. Roots sold out of many Leather products during the Christmas season.

Ed's Up

Ed's Up is one of the coolest sites LCI have launched in a while; simple creative execution to get the most impact.

This Television show did not have the budget to develop an elaborate interactive, so LCI opted to produce a simple video shoot and surround it with fun, interactive elements that immerse the user in the Television show and offer them the chance to talk back to Ed Robertson of the Bare Naked Ladies.

• Team of over 20 interactive designers, developers, and marketers who drive business for some of Canada’s largest National Brands Daily
• Placed on Profit Magazine’s 2006 and 2007 List of 50 Fastest Emerging Canadian Companies
• Winner of numerous interactive strategy and design awards
• A member of IAB, Interactive Ontario, and participates in many other industry organizations and events
• Lifecapture Interactive is one of three finalists to be named "Excellence in Cross Platform" category of the 2008 Canadian New Media Awards (CNMA)
• LCI Creative Director, Daniel Riley, is one of three finalists for Designer of the year at the 2008 CNMA Awards