FRANK ARMSTRONG November 11, 2008 at 12:00 AM EST, The Globe and Mail
The meeting that changed everything two years ago for Ottawa marketing group Fuel Industries almost didn't happen.
The company had won all the nominations for the Billboard Magazine DEMMX Awards' advertisement-based video game category and was sure to win at a ceremony in Los Angeles. But CEO Mike Burns was considering skipping the high-profile digital entertainment and marketing conference. Full Story
