News

Tokyo Game Show 2008 - Funding is available to Ontario companies that qualify

August 13, 2008

TOKYO GAME SHOW 2008
Chiba, Japan
October 9 to 12, 2008
Makuhari Messe (Chiba-city, Japan)

October 7- 8 - Embassy Programme and Booth Set-up
October 9-10 - Business Days
October 11-12 - Open to the public


Funding Available: The Export Market Access (EMA) program has just been approved and is accepting applications.  EMA is an initiative of the Ontario Chamber of Commerce, with support and funding from the Government of Ontario. Ontario companies interested in attending the Tokyo Game Show may receive funding if they meet the criteria of the program. The application process can be completed online. Please visit www.exportaccess.ca for details of the program.


The Tokyo Game Show was first held in 1996, and since that time has grown along with the game industry to become the world’s premier computer entertainment show.
This year’s Tokyo Game Show will be the 18th held to date. Last year’s event, the first TGS featuring 2 business days, demonstrating a greater focus on B to B exchanges, broke records in every category, including number of business visitors (over 62,000), exhibitors (217), media registrants (4,670), for a total of over 193,000 visitors.

The 2008 event will again offer four-days, including two business days, offering a fuller business component, exhibition program and stronger trade show attractions than ever before with the purpose of establishing TGS as the world’s foremost computer entertainment show.

As a participant to the Canadian Embassy initiative you will benefit from:
 
The Canada Pavilion: Will be manned by bilingual staff (Japanese-English) to take messages on your behalf and greet your guests. High speed internet access will be available for free, as well as a phone and fax. The Pavilion will provide you with the ideal environment to promote your technology, product or service. In addition to the full space rental (3mX3m) we also offer the more economic option of renting half booths and quarter booths. Slightly more expensive than the delegate's package, but providing space to display your promotional material and even put up posters thus greatly improving your visibility and branding.
 
Seminar: A seminar will be held at the Embassy during which Canadian companies will be given the opportunity to present their products in front of an audience composed of contacts from the Japanese gaming industry. Simultaneous translation will be provided. With the cooperation of local industry associations, we usually attract around 150 contacts.

One on One meetings: The one on one meetings are the most important element of our initiative and I am currently on a tour of all the important Japanese game companies to ask them to meet with all our Canadian participants. Every Japanese company that I have met so far has accepted, which means that on the day before the pavilion set-up at the venue, each Canadian participant should get to meet with 5 - 10 relevant business contacts.  The Embassy can also accept request for meetings that you would like with specific companies identified by you.  We will do our best to identify the appropriate person in the desired company and arrange a meeting for you.

Mini trade show: Each Canadian company will have its stand in the theatre lobby to give our visitors the opportunity to meet with you easily, before, during, and after the presentations.
 
Networking Reception at the Embassy: The Seminar will be followed by a reception at the Embassy. Participants are welcome to invite their local contacts at no cost. You will be given the opportunity to showcase your company at your mini-booth at the reception. It will be an excellent opportunity to entertain your existing contacts and network with new ones.  Small but very focussed guests list, including only relevant contacts.

Meetings with Taiwanese and Korean companies: The Seoul and Taipei Trade Commissioners will accompany delegations from Korea and Taiwan to the Tokyo Game Show and facilitate meetings with the Canadian participants.

Meetings with Japanese companies: In collaboration with the Show organisers, we will organise meetings with Japanese buyers interested in your company. Participants interested in making use of this service should send us their company profile in English or Japanese before July 21st. 

Exhibitor's status: This status gives you access to all the services provided by the TGS organisers, including the profile of your company, in Japanese, in the show directory (hard copy and online), access to the semi-private meeting rooms, as well as access to the conferences and possibility to attend the CESA reception.

CANADA GAMES Brochure: Your company profile will be translated in Japanese and included in the Canada Games Japanese Brochure which will be distributed at various game related events during the year.

Four possibilities for your participation:

Package A – Exhibitor (Full Booth) - $4,950 includes:
•    Exhibitor Status at the show; 
•    A 10ft X 10ft space (furnished and including lighting) in the Canada Pavilion; 
•    Presentation time slot at the Embassy Seminar (approx. 5-10 minutes); 
•    One on One meetings services and booth at the Embassy mini trade show;
•    Invitation for you and your contacts at the networking reception;
•    Access to all services at the Canada Pavilion including meeting rooms;
•    Your company profile in Japanese in the CANADA GAMES Brochure


Package B – Exhibitor (Half Booth) - $2,750 includes:
•    Exhibitor Status at the show; 
•    A 5ft by 10ft space (carpeted and including lighting) in the Canada Pavilion; 
•    Presentation time slot at the Embassy Seminar (approx. 5-10  minutes);
•    One on One meetings services and booth at the Embassy mini trade show;
•    Invitation for you and your contacts at the networking reception ;
•    Access to all services at the Canada Pavilion ;
•    Your company profile in Japanese in the CANADA GAMES Brochure


Package C – Exhibitor (Quarter Booth) - $1,500 includes:
•    Exhibitor Status at the show; 
•    A 5ft by 5ft space (carpeted and lighted) in the Canada Pavilion; 
•    Presentation time slot at the Embassy Seminar (approx. 5-10  minutes);
•    One on One meetings services and booth at the Embassy mini trade show;
•    Invitation for you and your contacts at the networking reception ;
•    Access to all services at the Canada Pavilion ;
•    Your company profile in Japanese in the CANADA GAMES Brochure


Package D –  Delegate -  $1,200 includes:
•    Exhibitor status but no booth space at the Canada Pavilion.
•    Opportunity to present your brochures at the Canada Pavilion reception desk  
•    Presentation time slot at the Embassy Seminar (approx. 5-10 minutes) 
•    Invitation for you and your contacts at the networking reception
•    Access to all services at the Canada Pavilion including meeting room and use of common space.
•    Your company profile in Japanese in the CANADA GAMES Brochure
Visit Information: 

It is hard to predict the cost of flight to Japan many months in advance, but depending on the season and the airline, it is fairly common to find flights for less than $1000. The Embassy can recommend hotels that are convenient and comfortable for a reasonable price, where you can stay for less than $150 a night (Tax included). If you add $60 per day for food, and assuming that you will find a flight for approx. $1,000, a stay in Tokyo from March 19 to March 26 could cost around $2,500.
 
You should plan to leave Canada on the 5th to be on time for the seminar on the 7th, because of the time difference and arrival time for flight from North America.
 
Please note that the Tokyo Game Show is open to the general public Saturday and Sunday, and reserved to industry people on Thursday and Friday.
 
For more information on the Tokyo Game Show and registration, please contact:
 
Sabrina Chan
Area Director - Japan, Korea, Australia & NZ
International Trade Branch
Ministry of Economic Development and Trade
900 Bay Street
6th Floor, Hearst Block
Toronto, Ontario
M7A 2E1
Tel: (416) 325-6782
Fax: (416) 325-2766
e-mail: sabrina.chan1@ontario.ca
website: www.tradeandinvestmentontario.ca