Kidobi launches Android app

July 3, 2012

Preschool platform - and IO member - Kidobi continues to extend multi-platform support to 'make screen time count' for preschoolers across devices. With the launch of their Android app Kidobi is now available on hundreds of smartphones and tablets.

The announcement follows the recent release of their iPad app, which is available now on the Apple App Store, as the company aggressively pursues multi-platform expansion. The company plans to make the Kidobi app available on additional platforms later this year.

“We’ve had a very positive response from parents about our iPad app,” said Kidobi CEO Leo Henning, “Now we’re able to take Kidobi to more platforms and help even more parents make their child’s screen time count, regardless of the device they use. Google’s Android provides a strategic advantage as it allows us to deploy Kidobi to a huge number of devices, from Smart TVs to tablets to smartphones.”

Kidobi is a subscription-based service that provides educational and entertainment content for preschoolers in a unique way. The service creates personalized playlists based on a child’s age, developmental stage, and their parents’ preferences while following a personalized curriculum for each child.

Kidobi was designed to let parents be as involved as they choose. “It’s an advanced educational tool that helps them jumpstart their preschool child’s education and get involved with what their child is learning through an individualized curriculum, progress reports and activity suggestions.” Henning explained. “But we also understand that parents today are busier than ever. So you can just turn it on and it works like a TV, only the programming is customized to your child.”


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