Untapped Markets - Only $10 to attend!

Thursday, Oct 1st
5:30 - 7:30 pm
The Honest Lawyer, London, ON

In this session, Jen will trek the thorny path of game development for two ambiguous, elusive, and, (they say) ‘untapped’ game development markets: women / girls and education. For the former, she will argue that chasing women’s / girls’ preferences in terms of games is like reading tea leaves, and for the latter, she hopes to show how an extremely playable, and fun, educational game might be made on very little.

Jennifer Jenson
Associate Professor of Pedagogy and Technology
Faculty of Education, York University

Jennifer Jenson is Associate Professor of Pedagogy and Technology in the Faculty of Education at York University. She has published on gender, technology, digital games and education, is currently President of the Canadian Game Studies Association, and is co-editor of a digital games and culture journal, Loading... She has worked on numerous educational game design products over the last 10 years, most recently a Baroque music game for teens. The color of her DSi is blue and she is inclined at the moment to replay different versions of Zelda.

Event Timeline:

5:30 pm - Presentation and Q&A
7:00 pm - Networking reception
7:30 pm - Event end

Event Location:

The Honest Lawyer
2228 Dundas Street, London, ON N6A 1H3

To Register:

The cost of registration is $10 plus GST.

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About gTalk

gTalk is a game industry speaker series and networking event that takes place in various locations across southern Ontario. Each gTalk event will feature presentations by one or more prominent game industry speakers. Following the presentations, attendees will have an opportunity for Q&A and networking. Over the course of an evening, speakers and audience members will explore relevant industry themes in an informal setting.

The gTalk series is part of a larger "GameON" (GameOntario) effort by Interactive Ontario to connect and promote the Games Industry in Ontario. GameON is made possible through the Entertainment and Creative Cluster Partnerships Fund, administered by the OMDC, on behalf of the Ministry of Culture.

The gTalk series is produced by Interactive Ontario, with the support of the OMDC and PricewaterhouseCoopers.