iLunch 5.0

This iLunch session was brought to you by Interactive Ontario (io) in partnership with the Ontario Book Publishers Organization (OBPO) and Magazines Canada with the generous support of the Ontario Media Development Corporation (OMDC).

Past installments of the 2006-2007 season:

iLunch 5.05- Serious Reality
 June 29 @ the Gladstone

Thank you to all who came out Friday June 29 for our discussion about the possibilities in interactive and documentary!

Description
Documentaries and interactive properties currently seem to exist in different worlds.  
While there is currently a huge interest in documentary programs little has been done to explore, utilize and capitalize on these documentary properties in the interactive space:

  • What are the current and forthcoming opportunities for documentary producers in the interactive space?
  • Will traditional models of creation and financing documentaries still exist as we become more digital?  
  • What is going on now that producers should be aware of and what can we predict for the future? 
  • What about rights online, and what happens to a project on the web?
  • Can documentaries find their way to the interactive sphere organically?  
  • Are integrated project websites, which are more and more common place for a range of television properties, beneficial for documentaries?
  • Could partnering with a Serious Games Developer, an interactive web company or e-Learning company benefit your project?

Start thinking differently about docs!

Speakers:


Moderated by:

  • John Kalangis, Executive in Charge of Original Programming, Interactive Arts & Entertainment, CBC Television

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Produced in partnership with the Documentary Organization of Canada (DOC).

DOC

 

iLunch 5.04 - KidStuff
 June 1 @ the Gladstone

Thank you to all who came out Friday June 1 for our discussion about revenue, distribution, and production possibilities in kids content!

Short Recap
This was our most 'interactive' discussion yet! Our moderator, media consultant, Rita Carbone Fleury took audience questions throughout the discussion, where we featured zinc Roe design's Interactive Emmy and ACT Award of Excellence award-winning interactive animated series "The Zimmer Twins ". The discussion moved between how the deal was made between zinc Roe desing and the broadcaster, TELETOON. It was mentioned, that even though TELETOON owns all copyright in Canada for the current format of the show, that international distribution was still possible by selling the structure, and having specific audiences in other geographic locations add their own content (using ABC - Australia as an example, where they are broadcasting the Australian version of the show). The fact that TELETOON did not own all new media rights seems to suggest that zinc Roe design could possibly look for new distribution models. 

Description
Kids have access to content from a huge and growing number of sources. At the same time, low cost software tools and services are providing new avenues for self-expression. There can be no doubt that the Youtube generation finds value not just in the consumption of entertainment, but also in the creation and distribution of their own ideas, pranks, characters and stories. At times it even becomes competitive play. Who can make the funniest parody of the Apple commercials? Who can make the grossest short horror flick?

As kids themselves become more and more the players in the process, producers need to be concerned not only with the content they bring to kids through which channels but  they need to also ask themselves the question: "what can kids do for themselves?"

We will explore these questions in a case study of Zinc Roe Design's Interactive Emmy award-winning animated series “The Zimmer Twins” which has successfully shifted the paradigm of the user-generated content model. Where the user and professional collaborate in the production process.

The series gives kids the chance to create their own episodes, the best of which are selected and edited by the broadcaster and produced for the television series. With over one million page views a month and over 400,000 episodes created, The Zimmer Twins' accompanying site provides a unique opportunity for audience-producer-broadcaster collaboration.

Speakers:

Moderated by:

  • Rita Carbone Fleury, Media Consultant

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Produced in partnership with the Alliance for Children in Television (ACT)

ACT

 

iLunch 5.03 - Pressing Play
 May 11 @ the Gladstone

Thank you to all who came out Friday May 11 to the Gladstone for the discussion about the future of the music industry in the digital and socially networked world. 

Short Recap
It was an enlightening discussion with industry experts, who explored the idea of the necessary changes that must be made to how we view copyright and the ways in which people access and listen to music, in order for there to be a future for the industry.  We need to rethink the notion of piracy - it has now become voluntary to pay for content in a world where distribution models make adhering to arcane views of copyright inhibitive and constricting.  An interesting thought not only for the music industry , but for all content production sectors.

Podcast
If you weren't able to join us, or, if you were there, and just enjoyed the discussion immensely, then you'll be very happy to hear that we had the whole thing recorded and will have the podcast available in the coming weeks.  We extend a big thanks to Ron Wolf at Norflow for his help.  

Article by CBC
If you're interested in a recap of the main ideas stemming from the discussion, along with a supplementary interview with Jim Griffin from OneHouse LLC, please visit CBC News Online for the article by senior writer, Saleem Khan.

Description
The play between the music industry and interactive media has resulted in the cultivation of new business models for all entertainment sectors as they grapple with the emergence of new distribution and marketing platforms.

The music industry has been the virtual "canary in the coalmine" for almost a decade. It has faced enormous threats from the rapid growth of broadband and peer networks. At the same time, interactive platforms have been a boon to independents enabling dis-intermediated distribution and consumer contact that was never possible in the past. Recently, social networking tools have created a new paradigm of highly segmented peer groups that wield tremendous power and influence in the emergence of pop culture trends.

What is next for the music industry?

What challenges and opportunities should content producers in all media expect next? Which ones should they embrace? Which should they eschew?

it was a great discussion with :

Moderated by:

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Produced in partnership with the Canadian Music Publishers Association (CMPA)

CMPA 

 

iLunch 5.02 - Google and the Digital Book
January 26 @ the Gladstone

Thank you to all you joined us to make iLunch 5.02 a sold-out success!

Over 70 people came out to the Gladstone Hotel in Toronto on January 26 to discuss the opportunities available for authors and publishers in the era of the digital book.  

NMBA member Judith Keenan from BookShorts created a video document of this session. 

Interested in having a peak at the session? View the video here!

Brought to you with the support of the Ontario Media Development Corporation (OMDC)

omdc