Thank you to everyone who joined us for iLunch 7.02!
"The key to finding new revenue streams is largely about understanding your audience."
Join us as we take a look at the following questions at iLunch 7.02.
- How is user-tracking affecting the way advertising dollars are spent? And where is consumer attention focused?
- Database marketing vs. community building – which method is most effective when trying to reach the online audience?
- Online video reaches 82% of the Canadian online population. What is the need that is being served by online video and who is buying it?
Speakers taking part in this session include:
- Dave Stevens, General Manager, MySpace Canada
- Andrew Cherwenka, Vice President Business Development, Trapeze
- Jill Rosenberg, Director of Interactive, Doug agency
- Brent Lowe-Bernie, President, cMM Canada | comScore, Inc.
Moderated by: Roy Pereira, Managing Partner & Co-founder, Refresh
Location:
The Gladstone Hotel, Main Ballroom. 1214 Queen Street West, Toronto, Ontario.
Schedule:
11:30 Registration
11:45 Lunch
12:15 Introductory remarks
12:20 Panel discussion
13:30 Q & A session
13:55 Final remarks
14:00 Post-event networking
Dave Stevens
General Manager, MySpace Canada
As the newly appointed General Manager of MySpace Canada, Dave is responsible for overseeing strategy and operations for the MySpace Canada community. Based at MySpace headquarters in Toronto, Stevens will lead the development of content, product and marketing programs, create innovative advertising solutions for brand partners, and build out strategies for driving user engagement and strengthening brand awareness of MySpace Canada.
Andrew Cherwenka
Vice President Business Development, Trapeze
Trapeze is a Webby award-winning interactive marketing agency recognized in 2007 by Profit Magazine as one of Canada's Fastest Growing Companies. Andrew heads up sales, marketing, PR, and global partner relations. Global and national clients include Disney, Microsoft, and the Globe and Mail. Recent projects include the Rachael Ray Show website, interactive kiosks for Jaguar / Land Rover, geotargeted ticketing applications for Disney, and social media marketing strategies for Volkswagen and Cineplex.
Jill Rosenberg
Director of Interactive – doug agency
Jill Rosenberg brings over 15 years of experience in the Interactive Industry as a creative director, strategist and producer. Jill has worked with a wide range of industries, from culture, automotive, consumer products, healthcare, financial and technology leading strategy and execution across a wide range of media. At doug agency Jill works with clients such as AGO, Canadian Film Centre, Clover Leaf Seafoods, Olympus and York University. Prior to joining doug agency Jill was Devlin’s Creative Director. Jill also spent several years negotiating contracts with the gaming, mobile and television industry in her experience with ACTRA as their National Organizer for Digital Media. In her spare time Jill is a short comedy film festival producer and filmmaker of short comedy films.
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Brent Lowe-Bernie
President comScore Media Metrix Canada
Brent currently leads a rapidly expanding team of a dozen account people who service and support over 145 customers in Canada. comScore Media Metrix is the only Canadian company that maintains a panel of Canadians for the purposes of reporting and evaluating their actual online behaviour. With a current panel of ~25,000 people per month, comScore has the ability to benchmark sites vs. their category, evaluate demographic delivery and monitor the growth of the online market across many different business sectors.
Roy Pereira, Managing Partner & Co-founder, Refresh
Roy Pereira has spent 10 years as a marketing executive in such industries as network security, software and most recently social networking and analytics. He is the co-founder of Refresh, a Toronto-based boutique marketing agency and technology provider targeting marketing in social networks. Refresh also launched its first product earlier this year called Refresh Analytics that monitors user demographics, interests and viral metrics in Facebook and other social networks.
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