Data Marketing 2013
Dec 09 - 10 2013
|DATA MARKETING 2013 |
December 9 10
Hyatt Regency Hotel
In todays data driven marketplace, marketing leaders need to harness massive amounts of data that customers generate. The desire to be data driven requires constant effort from marketers to collect data necessary to make appropriate decisions.
Technology and data enable marketers to deliver communications that are much more relevant through effective micro-segmentation, sentiment analysis, behaviour prediction and personalization. However, given the excessive volume and extremely diverse nature of the content, companies are sometimes unsure about how to proceed with their data in order to turn it into actionable insight.
DATA MARKETING 2013 will address these challenges with a unique approach.
It will offer visitors exceptional content through:
Top quality conferences
This event will be an unparalleled occasion to learn about the perspectives and changes of the data landscape. You will discover innovative strategies and technologies in order to optimize your data and turn it into actionable insights.
Who should attend?
Strategic and Business Development Managers
DATA MARKETING 2013 gives you a unique opportunity to understand how to achieve better marketing results and to keep abreast of future trends. For more info visit datamarketing.ca
Les Tablettistes with Chris Hadfield and Sheldon Levy
Dec 09, 2013
iLunch 12.4 - Greenlighting by Consensus: Crowdfunding for Interactive Projects
Dec 11, 2013
|iLunch 12.4 - Greenlighting by Consensus: Crowdfunding for Interactive Projects|
December 11, 2013
Ontario Investment and Trade Centre
250 Yonge St, 35th Floor, Toronto
Register at https://ilunch124.eventbrite.com
$25 IO members / $35 Standard
The "supply and demand" adage has never been more proven as it is with projects that undertake a crowdfunding campaign as its primary source of financing. Or has it? How much does a strong social marketing strategy influence the success or failure of a crowdfunding campaign. Is your project right for a crowdfunding campaign? Learn about the new trends and policies surrounding crowdfunding in Canada, who it's for, how to strategize, mitigate risks and other best practices.
Your ticket includes lunch, panel discussion, Q&A and networking time.
Jon E. Worren - Senior Advisor, Entrepreneurship Programs at MaRS
Ayah Norris - Canada Marketing + Community, Indiegogo
Mike Lovas - CDO & Co-founder, PUSH
Brian Koscak - Partner, Cassels Brock & Blackwell LLP